Traditional marketing might have worked in the past, but with increasing costs and advertising exhaustion turning people away from campaigns, you might be losing out on your return on investment (ROI).
Don’t stress, there are ways to get your marketing campaigns back into the positive and upward spiral.
Here are three things you need to start doing right now to save your marketing RIO today.
(1) Review your marketing campaigns
Taking a look at your current marketing campaigns will help you understand what you are doing wrong, what works and what you need to improve on. Doing a comprehensive marketing campaign analysis helps you to better understand your campaigns.
If your marketing campaigns are managed by marketing agencies, then it’s time you give them a call and chat about it. The problem with most marketing agencies is that they have hundreds (if not thousands) of companies and campaigns to look after. This results in prioritising, with most companies prioritising according to budget. The more you pay them, the higher importance you have.
Chat with your marketing agency and see how important your marketing campaign is. If it’s not a high priority for them, then it’s time to move your campaign elsewhere.
(2) Assess your target audience
This might seem obvious, but many companies lost track of their target audience. The company might have started its life offering cleaning services but ventured into catering and system management. Great for them, but have they changed their target audience?
Our research shows that 3 out of 10 companies are aware of their exact target audience. ONLY 30%
This is extremely low considering how much money is lost in push marketing campaigns each month.
Our Lead Generation package cuts out all the BullS*t and focuses on your target audience, constantly refining the audience ,the message and the content so that we are delivering high value content to the correct person.
(3) Align your Sales and Marketing
What does this mean and why does it matter? Having aligned sales and marketing departments ensures that your campaigns are kept within your budget and that you are targeting the right audience. How?
Sales and Marketing Alignment (IBA) is a new and revolutionary tool developed by us using years of business development and expertise. We learned that most companies that do not have aligned sales and marketing departments suffer from the issues mentioned above.
You can save your marketing campaign today by aligning your departments through using our help. Book an IBA session by calling David Jacks on 082 870 4613 or firstname.lastname@example.org today and start your pathway to saving your marketing campaigns and RIO.