How does the Independent Business Assessment (IBA) work?
It was a high energy zone! - said the CEO, after an hour of spending time talking about his business
Understanding your business from a sales, marketing and culture point of view starts with this Independent Business Assessment.
In this detailed IBA, you will be asked to answer questions about your business, your staff, your communication structures and culture.
About the IBA
The IBA consists of a workshop which will take approximately 1 hour.
The IBA is hosted on SurveyMonkey which collects all the information and then it is downloaded to our Datacentre in South Africa. It is very secure and confidential
IS My Data Secure?
All the information discussed in the IBA and during workshops or any other communication channels are always kept secure and private.
You, will always have complete access to information at any time and may request to have all the information deleted at any point of the process, depending on certain terms and conditions regarding process completion. An NDA will be signed before we begin giving you confidence that everything discussed will be kept confidential
How Much Is It?
For your convenience there are two pricing of the IBA.One is totally FREE and the other is a Paid option.
You're almost there
View our different packages for your convenience
* For a stand alone
Marketing Strategy, an agency will charge R35 000
** For a stand alone
Sales Strategy, an agency will charge R25 000
Why Align Sales and Marketing FAQ's
Marketing is Inbound
The rest is commentary on this.
Ideally, the sales team who are on the front line of the business and have an exact idea of what the prospect is and should be needs to feedback to Marketing so tat they can point their marketing towards the correct people and say the exact things they need to say in the marketing.
2) Define the roles of each department
3) Decide what the ideal prospect is with both teams together
4) Make sure Sales is constantly feeding back to Marketing on the leads so Marketing can always improve
5) Have a look at your culture to make sure there are equal playing fields for both teams
Marketing: A working understanding of marketing and advertising Happy to work alone How to find the right target market Defining the product being sold