While it is an important space to reach your customers, the platforms can seem overwhelming, so here are some tips for you to enable you to create your presence in the best possible way.
What Social Network is Right for You?
There are more than 50 different social media networks being used worldwide, which means that you first need to choose which to focus on.
Nobody is able to maintain profiles on all these networks and therefore it’s important to understand where your audience is spending their time.
The first point to look at is location - certain social media networks are only used in certain countries, for example if you are trying to reach people in Russia or China, you will need to use very specific networks called Baidu or Wechat or Weibo .
The most common platforms in the Western world however, are Facebook, Twitter, >Instagram and LinkedIn and it is likely your audience will be on one of those.
Determine the age, gender, financial situation and hobbies of your target market to assist you in choosing the correct social network.
This leads us directly into Tip 2
Who you are targeting is likely the most important question any business needs to ask themselves, since without knowing your target audience you can’t know how to talk to them or what they want.
Defining your target audience will also help you define which social media platform you need to be using.
Here are just a few examples:
Facebook reaches ages 30+ in most Western countries
Instagram reaches ages 10 - 40 around the world
WeChat takes the place of Whatsapp in China
Baidu is the platform for Russians instead of Google
There are hundreds of social media platforms and you need to identify which attracts your main target audience. If you are a niche brand, then do some research and you’ll find a network directed there, if you are a wide reaching brand then you will likely want to use the most popular ones.
For assistance with identifying your target market, set up a time to chat with us and we can take you through our workshop, just click here to make contact.
And Tip 3
How Can You Create Strong Content?
Discovering your target audience will also allow you to understand what they want to see according to their demographics.
The main types of content are text, image, video and audio.
The platform you are using will have a large effect on the type of content you choose to present, according to their guidelines and best practices. But, no matter what type of content you choose, the secret is to make it personal.
If you are a local business then share how you interact with the neighborhood, if you’re an international high-tech firm you can show how your product has enhanced people’s lives.
As the business owner, you have a unique view into what makes your business a success, and people enjoy seeing others successful. This is the messaging you need to get across, but how?
That is where you need to return to the types of content and the tools out there to assist in the creation. Smartphones have made content creation a lot easier and you may be able to find an app that answers your specific needs.
Overall, social media is all about interaction, your audience will want to interact with you if you find them at the right place and offer them interesting, unique content.
Pitch is here for you should you require content creation for Social Media, please contact us to get going